Without a doubt, Aamaya by Priyanka is one exciting fashion label to keep an eye on. Their approach to designing works wonders with their beautiful idea of blending Western feminine tailoring with Eastern influences. Alongside a clothing line to die for, Aamaya by Priyanka has statement jewellery to match! Fashion Dolls, this designer is undeniably hot!
Originally launched in April 2009, the heart and soul of this brand is fronted by designer Priyanka Lugani. Her background lies heavily in design, luxury branding and her family’s involvement in the textile industry allowed Priyanka to pursue her fashion dreams of designing her stunning collections. With her pieces continually popping up in glossy fashion magazines worldwide, and her homemade jewellery a hit during London Fashion Week, her success has become global selling worldwide with celebrity fans such as Dannii Minogue.
I absolutely lust after her Spring/Summer 2011 collection. Her pieces are classic and elegant but has with a quirky twist. You definitely get a stunning dash of the East. The blue tie-dye dress especially is amazing and perfect for this summer! Whether it’s for that holiday getaway, festival weekend or special date. The line is complimented with her gold-plated jewellery that uses semi-precious stones. Her signature 3-stone ring is just the accessory to jazz up any outfit – I can’t wait to get my hands on one!
If you want girls green with envy, Aamaya by Priyanka is definitely the label to peek at. Aimed towards young, stylish women across the globe, this designer ticks all the right boxes. Just visit her website. ASOS have two of her bracelets on sale! But you be quick as they’re low in stock. I can’t wait to see what Priyanka and her team come up with next. A true label lust!