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Hey Fashion Angels, haven’t we got a treat for you! As you’ve already heard about Balmain set to launch a sister line at a much more affordable prices, here at Ruby’s View, we’ve got some images of the new collection to fill your appetite! Alan Hivelin, the Balmain CEO and Chairman explained, “We see Pierre Balmain as a new and distinct brand that is inspired by the successes and history of a great house, but offers a look and product that responds to the needs and desires of today’s marketplace.”

So what do you think? I absolutely love it! I especially love the tuxedo jacket and the skirt designs, something I’d definitely want to flaunt in the day and night! The collection is more casual and relaxed compared to Balmain’s high-glamour pieces. Even so, Pierre Balmain has the wow factor. T-shirts from the new line starts at £105 while evening frocks are around £795!

Balmain even plans to open boutiques in Hong Kong, Paris, Milan and Rome by the end of 2011, with 700 other stores to stock their diffusion line. The rest of the spring/summer 2012 collection will be unveiled this September at Paris Fashion Week as well as a new website! Very exciting stuff. I cannot wait – just two months to go!

xxox The Girl in Red Lipstick