Yes Fashion People, 14 yr old Hailee Steinfeld is the new face of Prada’s sister line, Miu Miu! She will be the new poster girl and will also be featured in their Fall/Winter 2011 campaign. Watching most red carpet highlights, I’ve always seen her in Miu Miu. She also been at the label’s Milan Fashion week show so it is hardly surprising that she’s the new muse!
Some Industry insiders have questioned the move by Miu Miu, suggesting that she is too young to front a brand. Well, i think it’s great. Hailee is known for her fashion forward, age-appropriate ensembles and has a fabulous sense of style. I personally think it sends a good message. Her stylist, Kara Welch says, “Miu Miu is the perfect fit for her. Throughout Awards season, they were the dresses she wanted to wear“.
I guess with past celebrities such as Maggie Gyllenhaal, Kirsten Dunst and Lindsay Lohan being the face of the brand, it’s a bit of a shocker. What do you think? I like the new direction for Miu Miu. Congrats Hailee… Looking forward to the images from the campaign.