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Beauty brand Lancome has gone for an interesting choice by adding young starlet Emma Watson to front their new campaign. Other leading actresses such as Julia Roberts, Penelope Cruz, Kate Winslet and Anna Hathaway has previously been the face of the brand.

On becoming the new face of Lancome, Emma says “it’s so exciting and I can’t wait to start shooting”. The new campaign will put her on both TV adverts and posters. It is also being directed by famous fashion photographer Mario Testino. The President of Lancome Youcef Nabi comments on their decision by saying, “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this collaboration with Emma, who brings a fresh spirit of Lancome”.

The Harry Potter star has decided to take a break from studying at Brown University because of work commitments. It seems like Emma is going to be busy for the next few months, it’s probably a good idea to take something off school. What do you Fashion Barbies think of the collaboration? Are any of you fans of the Lancome products?

xxox The Girl in Red Lipstick